Who's the Squirrel with the Bling?

You must check out wondercafe.ca if you have not yet done so. It's the United Church's new hip website for those seeking "open-minded discussion and exploration of spiritual topics, moral issues and life's big questions." And while you're there be sure to take a look at EZ Squirrel as well as the Ad Campaign (lower left sidebar). I promise you smiles. And I'd love to hear what people think of this approach to 'spreading the news.' It's been met with mixed reactions round here.